Of course, when you pin images, make sure the visual content is relevant and represents your brand well - even if the relevance is a simple text overlay that becomes a part of your image.īloggers, for instance, can pin content that includes an article title over an image, which directs to the published article, just like this 10 Habits of Successful Business Owners pin by Girlcrush Collective.

Not only is it a key branding tip for entrepreneurs to be consistent in the look and feel across your Pinterest account, but it’s also vital to pin images that are both attention-grabbing and on-brand. For someone who clicks through to her site from Pinterest, there’s no mistake that both sites belong to Joy Cho’s brand. This matches the look and feel of her site, Oh Joy!. Starting with the graphic assets in your Pinterest account, make sure they’re branded the right way, from your Pinterest profile image to your cover board.Ĭheck out how Joy Cho’s cover board matches the branding of her Pinterest profile picture and the graphics in her pins overall. It’s worth your marketing effort to spend time and energy creating your own content that’s visually compelling. Let’s dive right into the Pinterest marketing strategies.įirst and foremost, Pinterest is a visual social network.Īnd since 89% of Pinners use the platform to find inspiration for making a purchase, that makes it a visual search engine (more on Pinterest SEO in a bit). We bring you four Pinterest marketing strategies, which are key ways to use Pinterest to grow your digital product business, so you can streamline your social media marketing efforts. Today, we have a guide for Pinners that lets you use Pinterest for business without wasting time figuring out how to get the most out of the social media platform. Sure, you want to include social media marketing in your marketing efforts, but that’s not to say you can cover all the social networks. Invest in Pinterest ads to promote your businessĮven for professional marketers, it’s often a challenge deciding which social media platform to focus on. Boost your Pinterest SEO with relevant keywords Optimize your Pinterest account with compelling visuals and media-rich pins If you want to use Pinterest to grow your small business, get these 4 key Pinterest marketing strategies that will streamline your social media marketing effort.Ĥ Pinterest marketing strategies to grow your digital product business

Small business pinterest